Mark Zuckerberg has just announced that Facebook, the parent to a family of social media networks, including Instagram & WhatsApp, will be undergoing a rebrand. You read that right. Facebook, arguably the most world-renowned brand known, is changing its name to ‘Meta’ to signify the network’s future involvement in the metaverse.
But, why rebrand? With Facebook having over 1.79 billion users per day and being third in the most visited websites globally, why are they choosing to rejig their roots now? If such a huge brand has decided to change its name and business goals, rebranding must have benefits and value.
And that’s what we’re going to depict today. This article will look into why rebranding is worth the hassle and when it’s time for a business to consider a new look & feel. With our branding services, you’ll be reaching new heights as a business.
Facebook to Meta
Let’s understand fully why Facebook is becoming Meta. Mark Zuckerberg, the CEO of Facebook, explains that Facebook is seen as a social media company, but in actual fact, the brand’s goal is to build on technology to connect people throughout the world. With many ambitions to drive this notion, Zuckerberg wants to steer away from the tainted reputation that the brand has been given over the years and focus on the future of the metaverse.
What is the metaverse, you ask? Not a term we hear often, and that’s because it’s a concept that hasn’t been fully brought on board just yet. The metaverse takes 3D virtual reality to a whole new level. Think Sims but on a bigger, real-time scale. Using VR headsets and glasses, this concept will become a new league for the internet as a whole.
So, why rebrand?
The question still lies, why rebrand your company? Like with Zuckerberg’s reasoning, you have to ask yourself whether or not your business needs a rebrand. Here are three questions we’d like you to answer before going through this drastic change:
- Why are you considering a rebrand?
- What changes are needed for your company?
- Will any recent or future changes affect your new brand?
If you have solid answers to these questions, your business can likely benefit from a rebrand. But it’s about understanding these benefits so that you’ll be able to get the most out of them.
The Benefits of Rebranding
When getting asked why rebrand your business, there are five key reasons to do so.
1. Broaden Your Audience Horizon
First and one of the most important reasons why companies rebrand is connecting with audiences outside of their usual scope. By refreshing the look, tone of voice and overall business ideals, you’ll attract new customers/clients. By using effective promotion techniques, people will notice, allowing for business growth.
This is especially beneficial if you’re tapping into millennial audiences. With new-age technology as Zuckerberg focuses on, you’ll want to stay on top as younger audiences will carry the knowledge and keenness for such advancements.
2. Sparkling New
If your company is growing or going in a different direction, it’s essential to showcase this. Whether you’re offering a new service, new products, or you have twigged your values, this evolvement should be spoken about. You can do this through social media posting & lives/videos, and organic content on your site.
Slap it all over your homepage. Explain the reasoning behind your changes, and we guarantee people will show interest. This works the same when it comes to why rebrand your products.
3. Surpass Your Competitors
Now that you’re growing, you may find that your unique selling points directly reflect your competitors. So, when you decide to rebrand, you ultimately set yourself apart; one of the key benefits, may we add. You’re then unique, a fresh offering that customers and clients are drawn to over the regular.
You’ll instantly be seen as an industry leader with your new voice and look, especially if your new persona appeals to that new audience.
4. Stay Trendy
We’re talking about the trends in your industry, online and on social media. You’ll stay on top of what’s going on currently so that you aren’t seen as outdated or irrelevant. This comes down to up-to-date design assets, a modern tone of voice, jumping on the bandwagon of social media trends such as reels on Instagram and so on. Why rebrand when you’re not supporting it after? Such dedication will show you’re keeping up with your industry to your customers, as this will entice them further and give them a reason to trust you.
5. Shout About It
Now you’ve answered the question of why rebrand, it’s time to show it off. Look, you’ve reached new audiences, you’re waving behind at your competitors, and you’re showing off your new look. You now want to shout from the rooftops the reasoning behind these changes. Not only will you increase your profits, improve on all marketing strategies and look the part too, but you’ll be known for it. The bottom line is, you’ve had a refresh, and you’re back and bigger than ever. So don’t let your prospective customers forget it.
This will keep you in your customers/clients heads. You’re there, and you’re not going anywhere, and that only means one thing: conversions.
Soshell’s Branding Services
Have we answered the number one question: why rebrand? We hope so. If you require guidance or someone who will give your brand that well-needed glow up, you’ve come to the right place. We can offer your business a fresh start with a design team whose experience is spread across many industries.
We can do it all; from logo design to creating social graphic templates to keep your branding consistent. Get in touch with us today on 01482 697190 or through our online contact form for more info on our branding services, and we’ll get back to you in no time at all.