You’ve got a lot of information to present to your team, client or whoever else for that matter, but you’re certain they’re going to disengage as soon as they see lengthy paragraphs. So, you opt for the infographic. Infographics, a term that has increased search volume by over 800% since 2010, is a great way to revamp your communication methods. But, do they appeal to you?
Yes, this type of graphic design tends to use pretty shapes and minimal text, but are you aware of the benefits of reducing the amount of info you compile into one asset? We didn’t think so. Today’s post was written to convince you and those underneath you to start using business infographics to get the most out of your content strategy.
So, why use infographics as opposed to lengthy brochures and full-on articles?
What are business infographics?
Business infographics are a design method that communicates to your audience on a visual basis. If you’ve got lifeless information that you need to share with your team or clients, infographics can bring it back to life through eye-catching colour schemes, imagery and multifunctional designs. They’re best used on websites, brochures and even social media to get your point across in the easiest way possible.
But why else are infographics such an essential form of communication?
1. Straight to the point, the easy way
The first and foremost reason for using infographics is the ease of dissecting a complex subject. As you’ll probably agree, a picture is a lot more pleasant to look at as opposed to layers and layers of text. Therefore, the reader is more likely to sustain their attention on an infographic as it takes the concept of storytelling and makes it that bit more fun.
2. Showcases the right data
If you’ve created an infographic to showcase data, you’ll find that you can support your findings quickly and easily. You’ll have the data, compelling text to support your data and a more straightforward way of presenting said data. Therefore, you’re able to cover more complicated subjects in an enjoyable way.
3. Memorable, too
At the end of the day, it’s scientifically proven that visual elements increase memorability, so why wouldn’t you use infographics? Especially on the subjects that are a lot more advanced.
4. We like visuals
Now, let’s get factful. Did you know that 90% of all information that is transmitted to the brain is visual? Not only that, but we actually process this info 60,000 faster than text. Do we need to say more?
5. Saves time
If you direct your website visitors to pages full of text, their eyes only see 20% of that information. However, that’s not a problem when it comes to infographics. An infographic allows you to skim the content faster than if you were to make your way through a page of text. This way, the reader can judge whether or not they want to read more on the topic, which is why infographics are the perfect supporting material for blogs.
6. Time to share
When you share an infographic, it’s pretty straightforward. There’s pinning business infographics on Pinterest, sharing it on Twitter and Facebook, as well as embedding it on your website, within blogs, and anywhere else you see fit. Unlike a blog, it’s easy to increase your chances of making it go viral. It’ll end up on Google images for one, and in no time at all, you’ll be the talk of the town.
7. Reap in the traffic
Not only are you engaging your readers, but with small business infographics, you’re maximising your chances of driving traffic to your website. By having it shared and third-party websites linking to it, you will boost your SEO rankings organically. It’s a win-win all around.
8. Stay on top
With mobile usage surpassing any kind of connection to the internet these days, you’ll want to create mobile-friendly content. Low and behold, infographics. Usually, infographics are already built in a portrait format, perfect for scrolling on a mobile device. If your business isn’t so savvy with non-desktop devices, it is the ideal way to introduce yourself to them.
9. Keep relevant
Infographics tend to stick around for a bit. Their long shelf-life supported by SEO means that your information and business will stay relevant for longer. Making infographics the evergreen content that you’ve been striving for.
Have we given you enough reason to use business infographics? If you require a helping hand on creating engaging design assets, we’re your people. Our graphic design team has a wealth of knowledge and experience in several industries, adapting their design styles to meet the needs of each individual business.
For the best business infographics to be placed throughout your online strategy, get in touch with us today on 01482 697190 or via email at firstname.lastname@example.org to have a chat about our design services.