1. Give Love To The Planet

Valentine’s Day, a traditionally known celebration for individuals to be affectionate towards their partners, has recently become known for its inclusivity. For instance, Galentines, a spin-off on V Day for ladies to get together with their girlfriends and celebrate their love in friendship. This is

just one of the fantastic ways for businesses to push boundaries in their Valentine’s Day marketing.

However, what if we didn’t need to stop there? We’re amidst the 21st Century, a time where sustainability is being globalised as nothing but crucial for future generations. While Earth Day is dedicated to celebrating our planet through eco-friendly changes, Valentine’s Day is just another opportunity to capitalise on the importance of sustainability, which is always a compelling USP for any business that is eco-friendly in any way.

So, as an idea, why not ditch the usual competitions and set up a limited-time campaign teamed up with a small to medium charity where X amount of each purchase is donated to the cause. Or maybe you could introduce a new permanent system such as ‘With Every Order, We’ll Plant A Tree’ through charities such as Trees For The Future. A fantastic way to draw in a new audience that respects this type of value.

If you’re a non-e-commerce business, there’s always the option to fundraise for such a charity. For instance, you can spend a day & night in a dark office, using zero electricity!

 2. Romance Starts At You

Look, it’s not news that self-love is essential for your mental and physical health; however, how much does your business advocate caring for the mind and body? Set up a competition where your customers have to send in a photo to your socials that exudes self-love. Whether it’s them in the bath or a makeup-less selfie, choose the winner and send them out a product of their choice or yours. 

A jewellery brand, for instance, can personalise a necklace with an inspirational message on it and send it out to the winner. Similarly, competitions to win a spa day, a personalised product or launching a line of products thats theme ties in with self-love will also work. Have your customers fill out a self-love letter for something a little more unique. 

This is a wonderful concept derived from Bobbi Brown & Lunya, where customers entered a giveaway by filling out a letter to their future selves with a promise to be kinder, forgiving and loving.

3. Share The Love

Over recent years, the notion of random acts of kindness has dominated social media, showcasing individuals stopping to lend a hand to those in need or sending an out-of-the-blue kind note to their nearest and dearest. Now, a Random Acts of Kindness Day has been introduced on the 17th of February in the US.

However, when it comes to marketing for Valentine’s Day, is there a better way to encourage positivity to your audience? For that reason, your business should introduce a campaign where you send out a gift or product to five lucky customers for absolutely no reason whatsoever. It doesn’t matter what the product is, who the customer is or why you’re doing this, as it’s a random act of kindness.

Find a customer on your database or reach out to somebody who has liked your most recent post on Instagram or LinkedIn. It’s as easy and as kind as that.

4. A Bundle Of Love

Suppose your business involves an online shop; this one’s for you. As one of the most common marketing ideas for Valentine’s Day, you’re looking at a simple and effective idea for your business. Do you sell products that have hearts on them? Or maybe they’re pink and red? Whatever the reason, if they fit within the V day theme, create a package that holds a handful of relevant products and sell it as a special Valentine’s gift box on your website. A one-off gift that’s available until stock runs out.

This way, not only are you giving the gent’s an easy gift option for their other half, but you’re offering something different to your customer base, which is always favoured. If you’re not an eCommerce business, there’s always the option of collaborating with another company; maybe one that already uses your services? Throw in one of your packages and one of their products, and there you have it, a bundle of love.

5. Everybody Loves A Sale

Look, no matter the nature of your business, sales always perform fantastically. So, why not curate a one-off sale for the V day period? On the lines of loving your customers and giving back to them for their loyalty and as a thank you. You could incorporate Valentine’s-themed products or make one of your packages at a much more discounted price.

Whatever it may be, this is a way for marketing Valentine’s Day that is about your relationship between your business and your customers. A vital reason why your company operates as successfully as it does!

We hope we’ve given you lots of inspiration for marketing Valentine’s Day. Even if you can’t facilitate one of these options for V Day 2022, this occasion greets us every year, and these concepts will always be favoured by your customers & clients. Don’t forget, if your business creates a fantastic Valentine’s Day campaign, it also makes for great press, so get your story heard by your industry as you’ll be the one to look out for.

If you require support for facilitating your marketing campaigns for Valentine’s Day, the team at Soshell can help. Whether you need Valentine’s Day email marketing or you simply want some graphics created to make your Insta all pink and sparkly, our team’s skill set offers a range of abilities that can give you the key to driving your business sales and engagement on all major social media platforms. 

Get in touch with us today on 01482 697190 for a free consultation on how we can help you achieve your business goals.

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