5 Social Media Tips For A Small Business

Delve into our social media marketing team’s bag of tricks with our top 5 social media tips for small businesses.

BY katie sayer

Social media Exec

Mar 17, 2022

When establishing your social media presence as a small business, there are many things that you must take into account. Of course, you have the basics, such as people-centred graphics and hosting competitions to upkeep engagement, but what about thinking outside the box? Understanding your audience’s needs and wants is the key to sustaining growth on major channels such as Instagram & Facebook.

Throughout this blog post, we will give you our five top social media tips for small businesses. By inputting the following, you’ll see an increase in both engagement and conversions, allowing your small business to grow on leading platforms against your competitors.

1. Find Your Audience

Our first social media for small business tips is finding your audience. But we don’t mean in a game of hide and seek. As a small business, it’s imperative that you’ve identified your audience. This way, all marketing material can be designed and developed to appeal to this collection of people.

Whether you’re a fashion retail business appealing to millennials and staying on-trend is vital, or you appeal to those in the 60+ age bracket and need to prove your products’ quality and user-friendliness through sharing reviews, you need to learn that persona before you post. Once established, you need to focus your efforts on the social media platforms that these groups use.

Do not neglect all other channels, but if your consumer age range is young, it’s crucial to tap into TikTok. To put it into perspective, the amount of Gen Z TikTok users (born between 1997 and 2012) has surpassed those using Instagram. In fact, TikTok’s users stand at a whopping 37.3 million and Instagram’s is at 33.3 million. On the other hand, if your audience is 60+, Facebook is the place to prioritise.

2. Engage With Your Audience

Next on our social media marketing tips for small businesses, we have engaging audiences. While posting consistently is vital for sustaining your online presence, you must nurture these leads through engagement practises such as sparking conversations. An example of a business smashing this system is Trinny London.

Founded by Trinny Woodall, TV personality and actress, Trinny London is a beauty and skincare company that has developed an online community called the ‘Trinny Tribe’ across the globe, including North America and Africa. Members are given exclusive content, deals and a way to interact with other likeminded individuals that share the same passion for looking after their skin.

By nurturing your audience across social channels using incentives and simply chatting to individuals, you’ll offer a sense of morale and create that relatable and welcoming atmosphere that socialites enjoy.

3. Make Socials Cohesive

Next on our list of social media tips for a small business is ensuring that all channels are cohesive. Like your brand colours, they must stay consistent throughout all marketing material. Therefore, your brand’s message and identity should remain clear too. If your business’s tone of voice, for instance, is light-hearted and casual, this must be presented on every channel.

By doing this, you’ll boost your recognition, allowing consumers to identify your brand even before they see you. Every type of audience enjoys consistency; keeping your brand’s presence seamless builds their trust and keeps you in their thoughts. Find out about the importance of branding in a previous Soshell blog.

4. Relatable Content

Now, it’s time to understand what your consumer wants from your content. Yes, colour palettes and captions that advocate positivity is always effective, but what about content that supports the above? Staying a trustworthy and reliable brand. As one of our top social media tips for small business owners, this applies to all industries.

We recommend implementing user-generated content, whether that be raw imagery or the much-loved reviews that entice buyers. UGC can encourage loyalty and prove that your business is one to look out for in its sector. Consumers enjoy relatable content, and what’s more relatable than showcasing previous customers using your products or services through Reels or still imagery?

5. Advertise It ALL

Last but certainly not least, on our social media tips for small businesses, we recommend creating social ads to promote your business. According to Hootsuite, ads on social media had worldwide revenue of $153 billion in 2021, and this number is expected to grow to over $252 billion in 2026.

Need we say more? Not only will your brand boost its conversion rate through targeted social media channels, but it’ll help generate further brand awareness. Don’t panic; you won’t need to throw monumental amounts of money at your ads; in fact, ad spend can be as little as £2.25 per day!

Social Media Tips for Small Businesses From Soshell

We hope our social media tips for a small business has guided you in the right direction of utilising social media platforms to benefit your brand. If you’d like support in the above or have a question about your social media channels, our social experts are here to help.

Soshell has the knowledge and dedication to push your performance on all leading channels, supporting brands across a wide range of industries through social media, PPC, and graphic design.

Get in touch with us today on 01482 697190 for a free consultation and quote!

By Katie Sayer

Social media exec